Olha Batova, CEO of EFI Group, moderated a discussion on the CEO Club podcast about the international expansion of Ukrainian manufacturers.
Together with Yuriy Sorochynskyi, CEO of Nemiroff, and Valentyn Zaporozhchuk, founder and president of PRAVIO Group, the speakers discussed what it takes for Ukrainian businesses to go global:
why a strong position in the local market is a prerequisite for export;
how the first export attempts looked for their companies;
why businesses need international experts;
models of cooperation with distributors and partners abroad;
the role of trade fairs and networking in entering new markets;
bureaucracy, regulations, and cultural differences;
adapting products to local conditions;
how Made in Ukraine is perceived worldwide today;
competing with global players;
common mistakes in international expansion.
It was an open conversation about the barriers and opportunities Ukrainian businesses face on the global stage.
🎧 Listen to the new episode of the CEO Club podcast.