DOC.ua Operations Director Nataliya Bondarchuk spoke at the offline event “How to build marketing for 2024: strategy, resources and tools” for the Medical Marketing Community on December 6.
In times of total uncertainty, Ukrainian business continues to do everything possible to overcome today’s challenges with maximum efficiency – it works on development plans, plans budgets for future periods, creates growth strategies.
Natalia Bondarchuk has been an expert in finance for over 20 years, including in private medicine. At a meeting with the audience of the Medical Marketing Community, the operational director of DOC.ua shared her own many years of experience in drawing up a budget to help businesses achieve their goals.
“We all understand that the Ukrainian economy, especially now, should not just stop, but develop – this is extremely important for the country. Therefore, I defined as my tasks at the meeting with representatives of the medical business of Ukraine, firstly, the dissemination of experience and practical life hacks regarding creation of the basis of any business planning for the future period – the budget.
And secondly, to inspire listeners and add faith that in difficult times it is important and, most importantly, possible to master stress, create effective strategies and move in the direction of growth,” Nataliya Bondarchuk notes.
Anna Shved, marketing director of DOBROBUT Medical Network, and Anastasia Bortnik, strategic management expert, ICF business coach, PhD, lecturer at the School of Public Health of the Kyiv-Mohyla Academy, also acted as lecturers at the event for the Medical Marketing Community.
DOC.ua is a convenient online medicine service. It unites 4,000 clinics, 16,000 doctors, 6,200 pharmacies, 620 laboratories and 500 diagnostic centers in 21 regions of Ukraine.
The investor of DOC.ua is EFI Group, a Ukrainian investment company that implements system-forming projects in various spheres of the economy. Having built 6 plants and created 5 other enterprises during the last 7 years, the company continues to improve the investment attractiveness of Ukraine in the world. Areas of investment of EFI Group: healthcare and medtech, paper, food and wood processing industry, supply of agricultural products.
The forum was held with the support of the Ministry of Culture of Ukraine, the All-Ukrainian Association for the Protection of Cultural Heritage and the investment company EFI Group.
The participants of the international forum initiated the creation of a strategy concept for the preservation of monuments, historical and cultural objects and territories. First of all, they discussed the restoration of monuments of national importance.
The need for such a strategy is critical. In particular, grant requests for receiving donor funds will be based on it. Since resources for restoration are limited, the preservation of cultural and historical heritage will be subsidized from the sources of private sponsors, patrons, international support of the country and, of course, reparation funds.
According to the Ministry of Culture and Information Policy of Ukraine, which continues to record damage to cultural heritage sites in Ukraine as a result of full-scale Russian aggression, for the period from February 24, 2022 to September 25, 2023, 863 monuments were destroyed or damaged, 119 of them national meaning, 674 — local.
Participant of the event was acting Minister of Culture and Information Policy Rostislav Karandeev:
“Our task today is to preserve the heritage in proper condition in order to be able to deliver the necessary cultural and educational service to the people. Therefore, the ICIP will initiate the formation of a resuscitation package of assistance for the monuments of Ukraine.”
He also added that next year the ministry expects about UAH 250 million in revenue from gaming business licenses, which will be directed to urgent work on preserving cultural heritage.
The most emotional part of the event was the discussion panel. The participants of the panel were representatives of state authorities, local centers, as well as experienced guardians of the monument, in particular, the director of the Rozil Palace, Hanna Gavryliv. Ihor Lisky, the main investor of Palace Rozdil and the chairman of the supervisory board of EFI Group, also spoke at the panel.
“I personally believe that the main task of all Ukrainians is to support the Armed Forces in this dramatic period for our country. However, there are things without which there will be no real victory. I believe that it is precisely in this difficult time that we have to rethink who we are, what kind of country we are building and what we are fighting for. Understanding our roots, our cultural and historical heritage is the foundation of the new Ukraine. We connect the country with European civilization, which is one of the most important values for us. Preserving cultural heritage is a big step towards self-discovery. However, a significant number of historical monuments may simply not survive to victory. Therefore, right now it is necessary to talk about it, look for new approaches, design and save in time.
My personal rather emotional decision to deal with the restoration of the palace in Rozdol is connected precisely with the fact that the palace could simply not survive this winter. For now, it’s safe to say we’ll at least keep it. We are also simultaneously developing the concept of what will be there after the war. I am deeply convinced that the formation of a strategy for the preservation of cultural and historical monuments is extremely important. Only in this way will we be able to effectively create our future,” shared Igor Lisky.
Organizers of the forum: the Ministry of Culture of Ukraine, the All-Ukrainian Association for the Protection of Cultural Heritage, ICOMOS. Main partner: DOVGIY FAMILY OFFICE. Partner: EFI GROUP. Under the patronage of: ICCROM.
During the annual meeting of investors, created by UkraineInvest to improve the dialogue between business and the government, companies investing in Ukraine after the start of the full-scale invasion, public figures and media that contribute to the development of Ukraine’s investment environment were awarded.
UkraineInvest recognized the enterprise for the production of high-protein feed additives and high-quality fats Feednova in the nomination “For the investment project for modernization and increase of production capacity”.
Samvel Ramazyan, the operations director of FEEDNOVA, noted that FEEDNOVA met the war in a state of commissioning, and thanks to a strong team, the company managed not only to cope with the challenges of the war, but also to modernize production.
“The enterprise not only reached full capacity, but also continued development: the total budget of investment projects that have been started and already implemented since the beginning of martial law is more than 5 million euros,” Samvel Ramazyan commented.
At the beginning of 2022, FEEDNOVA’s investors agreed to implement a solid fuel boiler house construction project with a total budget of more than 2 million euros, which was successfully completed and put into operation in 2023. FEEDNOVA continues to increase its production capacity, for which additional production lines with a total budget of about 3 million euros have been ordered this year, the equipment of which has already begun to arrive at the enterprise and is being prepared for installation.
This year, FEEDNOVA also implemented state-of-the-art European technologies for processing animal waste and managing its own waste and emissions. In particular, it implemented innovative wastewater treatment facilities with five-stage purification. The new biofilter brought the plant in Busk to the highest level of environmental friendliness. The new technology ensures not only the modernization of the enterprise, but also additionally cleans the air and improves the quality of the environment. The latest equipment and technologies make it possible to clean the workshop air to about 95-98%.
The activity of the processing enterprise is aimed at implementing the best global practices in the direction of handling waste of animal origin. In addition, the company implements the concept of a closed cycle economy in order to improve the environmental situation in the Lviv region and neighboring regions. FEEDNOVA exports its products to more than 20 countries in Europe and the world.
We work in Ukraine! We work for the Victory!
Focus on the quality of medical services in Ukraine and service. DOC.ua updated the ratings of 16,000 Ukrainian doctors
Why and how will it affect the quality of service in the country’s medical industry.
In November, the convenient online medicine service DOC.ua, which has more than 3 million monthly visitors, updated the ratings of 16,000 doctors across the country.
DOC.ua has long become not just a service for accessing medicine online in Ukraine, but also a highly trusted resource for choosing a doctor and medical facilities for hundreds of thousands of patients. For almost 10 years of operation, the service has collected more than 332,000 reviews of real patients about medical facilities and doctors. The formed database of reviews helps anyone to choose the best doctor or institution for their needs.
Key changes in the approach to the formation of doctor ratings took place with a focus on improving the quality and service of providing services in the medical field.
“It has become urgent to review the existing approach to the formation of doctor ratings and to simplify it – for even greater transparency and understanding by both patients and clinics, how doctor ratings are formed on DOS.ua. If previously the doctor’s rating depended on many parameters, for example, including from his experience and length of work, now the main weighty indicator is precisely the ratings of patients. Thus, the updated rating of doctors is formed depending on the quality of the provided medical care and treatment, as well as the service component of the visit to the doctor. The experience of the doctor (category and scientific degree ) remain as additional bonuses to its rating. In addition, we have improved the interface and functionality of writing reviews on the site, simplifying the way of providing feedback for patients,” says Andrii Umanskyi, Chief Product Officer of DOS.ua.
The relevance of such an update on DOS.ua was determined to a large extent by the full-scale war in the country, the change in the working conditions of many medical institutions and doctors. Trends among doctors repeat general social trends in the country. Some of the doctors went abroad and work in foreign medical institutions, providing services to Ukrainian patients now in the format of online consultations at DOS.ua. Someone – changed the city of residence within Ukraine, respectively, changed the clinic in which he works. All this can potentially affect the quality and service provided by the doctor.
“We have updated a tool that is used by hundreds of thousands of patients, and which allows clinics to monitor and influence these changes,” says Umanskyi.
The service also mentions another important new function. Clinics now have the opportunity to interact directly with patients who have left negative feedback on their doctor on the DOC.ua website. The service automatically transmits information to the clinic about reviews rated 1, 2, and 3 stars, providing an opportunity to promptly respond to them and resolve a conflict situation.
Issues resolved by the medical institution regarding negative feedback to the doctor on DOC.ua will now be marked with the “Situation corrected” mark. Such negative reviews, as before, will not be deleted, but will not worsen the doctor’s rating.
This feature was implemented by DOC.ua to help medical institutions positively influence service improvement both in their business and in the medical industry as a whole, and to retain customers from a business perspective.
*Certificate
DOC.ua is a convenient online medicine service. It unites 4,000 clinics, 16,000 doctors, 6,200 pharmacies, 620 laboratories and 500 diagnostic centers in 21 regions of Ukraine.
The investor of DOC.ua is EFI Group, a Ukrainian investment company that implements system-forming projects in various spheres of the economy. Having built 6 plants and created 5 other enterprises during the last 7 years, the company continues to improve the investment attractiveness of Ukraine in the world. Areas of investment of EFI Group: healthcare and medtech, paper, food and wood processing industry, supply of agricultural products.
For the first time in more than 23 years, “Ukrainian Pravda” created a rating of the leaders of modern Ukrainian society.
Leadership itself became a prominent feature that united the members of UP-100. Taking responsibility in the conditions of war and uncertainty, each of the soldiers, businessmen, representatives of the authorities and civil society created an incredible impact on the future of the country.
The EFI Group team is proud of Igor Liski’s contribution. We invest in the future and victory every day.
Find out more about all the members of the list at the link
https://www.pravda.com.ua/cdn/graphics/2023/up_vidznachila_100_lideriv_ukraini/The main theme of the event is the restoration and reconstruction of Ukraine. In particular, will you learn how responsible leaders plan for change?
#WE MUST BE THE CHANGE
Among the speakers of the event will be Igor Liski, Chairman of the Supervisory Board of EFI Group and co-founder of the Ukrainian Institute of the Future
Date: December 14, 2023 (from 10:00 a.m. to 9:00 p.m.)
Location: “Parkovy” shopping center (16A Parkova Doroha St., 3rd floor)
Format: live meeting and online broadcast.
More details: www.ubc-ua.info
Organizer: UKRAINIAN CONSTRUCTION CONGRESS – UBC #WE MUST BE THE CHANGE.
#WE_MUST_BE_THE_CHANGE
Andriy Ogorodnik, CEO of the FEEDNOVA company, talks about the trends in the development of the green economy in a special material for the “New Country” project. The project was founded by the EFI Group company and the “Livyi Bereh” information site.
The world is changing rapidly, and with it, the demands on business and the economy. The modern generation, especially millennials, understands the importance of preserving the environment and careful use of natural resources. Ukraine can and should become an ambassador for the implementation of the philosophy of sustainable economy and green technologies.
In the modern world, climate change and the destruction of natural resources have become serious threats to humanity. The bright future lies in the transition to a green economy where business and nature exist in harmony.
Green economy is not only a buzzword, but also the essence of the future. According to World Bank research, countries that transition to a green economy increase competitiveness, create jobs and ensure sustainable development. FEEDNOVA’s business demonstrates that a sustainable economy can be good for business and good for the environment, providing a detailed analysis of global practices.
Author: Director of FEEDNOVA Andriy Ogorodnik
Green economy in the world
Ukraine annually produces 3,000,000 tons of meat in live weight. Residues and waste in the industry make up about 30%, which is about 900,000 tons per year, and far from all of them find the right ways of processing.
In the modern world, climate change and the destruction of natural resources have become serious threats to humanity. The bright future of the planet lies in the transition to a green economy, where business and nature exist in harmony.
Analyzing world practices and economic aspects of the green economy, we can state that Ukraine has unlimited potential to become known in the world as a leader in green technologies and sustainable development. One of the main success factors of the green economy is investment in research and development of green technologies. Countries such as Germany and China are already investing billions of dollars in the development of renewable energy sources and technologies that reduce their impact on nature.
Recycling is a step into the future where everyone can contribute to the conservation of natural resources. World data indicate that countries with a developed recycling system consume less raw materials and generate less waste. As an example, Japan has been able to achieve impressive levels of waste recycling by implementing innovative technologies and encouraging consumers to separate recyclable materials.
According to estimates by the United Nations Economic Fund, the transition to a sustainable economy can reduce greenhouse gas emissions by 70%. The Netherlands is one of the countries marked by high achievements in reducing emissions and developing recycling. The country became known for its successful implementation of the concept of “circular economy.” The Netherlands recycles more than half of its plastic, made possible by efficient sorting and recycling systems.
Attracting investments and supporting the green economy in Ukraine
The processing industry of Ukraine has a huge potential for further development, especially in the context of the green economy. However, in order for the industry to develop even faster and attract investments, support and incentives from the state are necessary. Preferences and subsidies can become key tools to accelerate the growth of the processing industry and attract investors. Providing subsidies for the development of such enterprises will affect the country’s economy in several ways:
Stimulating innovation and sustainable development: the provided preferences can encourage companies to develop and implement innovative technologies aimed at reducing the negative impact on the environment. This can lead to the emergence of new industries and the growth of technological innovation.
Job creation: The development of green businesses can lead to an increase in the number of jobs, as the demand for labor in such companies increases. This will positively affect the unemployment rate and contribute to social stability.
Reducing the environmental impact: the development of green enterprises helps to reduce the negative impact on the environment. Reducing emissions and optimizing the use of resources help preserve nature and reduce pollution.
Increased competitiveness: Countries investing in the green economy can increase their competitiveness in the global market. Consumers are becoming increasingly aware of environmental issues, and companies that implement sustainability can gain an advantage in the marketplace.
Increasing domestic production: encouraging the development of green enterprises can help increase domestic production and reduce dependence on imports, which has a positive impact on the country’s economic sustainability.
However, it is important to balance the granting of preferences in such a way as not to violate budgetary sustainability and not lead to distortions in market competition. Also, due attention should be paid to monitoring the use of the provided benefits and the efficiency of the development of green enterprises.
Sustainability and recycling
The development of the green economy is important for Ukraine, and, of course, the state should be an active partner in this process, providing
On October 12, 2023, the ninth Kyiv International Economic Forum took place.
Representatives of the investment company EFI Group attended this annual event. An open dialogue between the government, business and the public is an important component for the reconstruction of the country.
The main topic of the forum is “People. Business. Economy. The price of freedom”.
It is important for EFI Group to be involved in the formation of an effective strategy for the development of the state. We believe that investments in the future, in industrialization and game-changing projects, are key points for the growth of our economy.
Tomorrow, EFI Group Supervisory Board Chairman Igor Liski will address the Board business community
The main topic of the meeting is “Partnership in investments. What projects are needed to rebuild the country?”.
Moderator of the meeting — Volodymyr Strashko — co-founder of the “HR You” company, director of the Unicorn School, teacher of the “Unit School of Business” business school, certified business trainer.” Mentor of the international Board business community.
What are we going to talk about:
a new vision of the country: how we will rebuild and create the country;
the leadership role of the state in the new vision of the country;
the investment attractiveness of the country and what businesses should prepare for;
enterprises that need to be built in Ukraine;
partnership in investments. Examples of factories “Beehive”, “Fidnova”;
areas that are most interesting for investment partnership and where is the place for cultural heritage?
We will inform you about the insights of the meeting in the near future.
Join the leading business communities of Ukraine to be in the whirlwind of events!
Голова наглядової ради EFI Group взяв участь на ІІ Архітектурно-будівельному бізнес-форумі.
Якою буде Україна, хто і як буде відбудовувати та створювати її майбутнє?