Olha Batova, CEO of EFI Group, took part in the panel discussion “The Role of Industry Associations and Clusters in Economic Integration into the EU Single Market,” held as part of the event “Economic Integration of Ukrainian Business into the EU Single Market: Action Plan.”
In her speech, she shared practical insights into the collaboration between Ukrainian exporters and industry associations. She emphasized that associations are not just about networking or data exchange — they are powerful tools for safeguarding producers’ interests during the alignment of Ukrainian legislation with EU norms. Through cooperation, businesses can explain the operational specifics of various sectors — such as the honey industry, where Ukrainian exporters have long complied with EU requirements.
“Ukraine is one of the world’s leading honey exporters. In 2023–2024, we ranked fifth in terms of supply volume, and nearly 30% of all honey imports to the EU originated from Ukraine. This success is no coincidence — it’s the result of systematic work by exporters, industry associations, and technological modernization. There are cases where Ukrainian lawmakers introduce EU requirements that don’t even exist in the EU itself. That’s why associations play a vital role in communicating real industry practices and needs to regulators,” noted Olha Batova.
She emphasized that integration into the EU single market is a long-term process requiring consistent effort, openness to change, and collaboration through clusters and associations.
Olha Batova also highlighted the achievements of FEEDNOVA, the first independent platform in Ukraine with a full-cycle animal by-product processing plant. The company is GMP+ International certified and exports to 23 countries.
“We produce high-protein feed additives for farm and domestic animals, which are highly valued in the EU. Ukrainian businesses are ready for integration because they already meet the strict quality standards of international markets. But it’s crucial to continue modernizing the entire industrial sector to meet the demands of the time, earn the trust of buyers, and grow Ukraine’s economy,” she emphasized.
Ukrainian businesses are already integrating into the EU single market not only through product exports but also by adhering to European standards, environmental requirements, supply chain transparency, and technological modernization. True integration, however, also means actively shaping policies, influencing the regulatory environment, and promoting shared interests through associations and clusters. These institutions are becoming the voice of business — capable of shaping the conditions for sustainable growth and Ukraine’s full presence in the EU market.